Video creation tools: review of Promo.com

Do you know that with video creation you can highlight your brand and deliver your message to the public in a direct and captivating way? If you think you don’t have enough experience and budget to do it, you are wrong! In fact, there are many tools available on the market with which to create fascinating videos by yourself, in a simple and convenient way.

In this article, we introduce you to Promo.com, one of the best video creation tools. Keep reading if you want to find out how to create professional and beautiful videos by yourself!

Discover Promo.com website

In addition to being one of the best video creation tools, Promo.com is also one of the longest-lived. In fact, it has been on the market for almost 10 years and continues to help small and medium-sized businesses in creating high-quality professional videos. It is great for creating promotional videos and for social media and offers its users a library of over 12 million video clips.

To get to the dashboard and access all the features of this video creation tool, all you have to do is to enter the website, log in if you already have an account or create a new one for free via Google, Facebook or by entering your email and password.

Once logged in, you will be asked to enter the URL of your website for advice on creating content suitable for it. If you don’t have one, just click on “I don’t have a website” to continue.

Once you get to the homepage and its dashboard, you can explore five main sections:

• What you can do: you will find a quick overview of what you can create with Promo.com and directly access some categories of templates.
• Templates: in this section you will find the vast library of video creation templates. There are really a lot of them, and you will find video ads of all kinds and formats, funny videos, promo videos and much more. To simplify your research, you can enter your keywords in the search bar.
• Pricing: as you can understand from the name of this section, inside you can have an overview of the subscription plans. But we will talk about this later!
• Calendars: this section is very interesting. You will find a calendar in which an anniversary is marked for each day and a video creation template is assigned for any occasion.
• Features: you can access a “Learn” section with a blog, video creation tutorials and much more, and a “Marketing tips” section with very useful advice.

Finally, from the homepage you can manage your profile and your private area and access the collection of videos you have produced.

It is all very interesting, but when do we move on to video creation? Now! Keep reading!

Short tutorial on this video creation tools

To start creating a video, the simplest way is to choose a template, click on “customize” and access the video editor.

If you just can’t make your choice, then I recommend clicking on “Start now” on the homepage. You will access an area where you can choose from the suggested templates or access the large library of video clips to edit from scratch. You can also upload your videos and images to get a unique and personalized product.

But now let’s see how the video editor works!

Video editor

With this simple and fast, but professional video editor, you will be able to manage the entire video creation process in a few simple steps, marked by the three commands that you will find on the left:

• Editor: this section can be defined as the heart of video creation. You will find the timeline of all your frames, select one to start editing. For each frame you can change the colours and the format and, by clicking on the text, you can modify it, choose the font, and change colour, position, and size. Furthermore, in this area of ​​the video editor, by clicking on the “Play” button you can have a preview of the entire video.
• Media: from this section you can insert videos and photos into the video by choosing them from the Promo.com library, uploading your content or choosing from your previously saved favourites.
• Music: here we are at the last step. Choose the music from the library, being able to filter it by genre, mood, duration, and instruments. If you are not satisfied with the Promo.com proposal, upload your tracks.

And now all you have to do is to click on “Save & Preview” to download and share your video!

Subscription plans

Promo.com offers a free version and two subscription plans with which you can access all the video creation features. Let’s see them in detail.

Business plan for € 49 per month or € 288 per year:

• Upload your own content
• Fully licensed audio library
• Upload your own logo and watermark and Custom Fonts
• Full HD Videos
• Animated text-styles
• Download as MP4, GIF and JPG
• Multiple aspect ratios
• Publish directly to social
• Commercial usage rights
• Lifetime license
• Easy To Use Editor
• 5,000+ ready-made templates
• Photo collage maker
• Photos To Video Maker
• Promo mobile app
• 100GB of storage
• 110m Premium clips and photos
• Trending templates
• Social media calendar

Agency plan at € 165 per month or € 984 per year:

• All that is included in the Business plan
• 10 brands: colours, fonts, and logos
• Reseller rights
• White-label sharing

Conclusions on this video creation tool

Did video creation seem difficult and inaccessible to you? With this article we hope to have changed your mind! Promo.com is in fact a video creation tool suitable for everyone, easy to use and which guarantees professional results. But if we haven’t convinced you, click on this link to access the Promo Academy where you can find many useful tutorials to become a video creation expert.

If you are interested in video creation, please read also: Video Creation: top 10 tools for startups

Be curious! Do not limit yourself and do not stop at our proposal of tools! Check out our article Software Discovery platforms: the top 9 for us to find the one that best suits your needs.

If you want to know more about video making and video marketing, please read also: Video making for startups: why internalize the process and Video marketing for startups: why and how to do it?

If you want to deepen the topic, download our white paper for free!