UX and UI

UX and UI design for beginners: how to get started

Table of Contents UX and UI are fundamental strategic resources to increase sales, achieve goals and increase trust in your business! How is it possible?

mobile marketing

Local Marketing: Digital Marketing tips for beginners

Table of Contents Local Marketing, also called “Neighbourhood Marketing” or “Local Store Marketing”, is the perfect strategy for those businesses that have a physical store


eCommerce: digital marketing tips for beginners

Table of Contents The health emergency of the last year and the travel restrictions imposed on the population have certainly favoured the greater use of

mobile marketing

Mobile Marketing: Digital Marketing tips for beginners

Table of Contents Mobile Marketing is a strategy to reach a target audience on their mobile devices, such as smartphones and tablets. In fact, mobile

international marketing

International Marketing: tips for beginners

Table of Contents International Marketing or Global Marketing is the application of digital marketing strategies in more than one nation. Every company, in fact, might

social media marketing

Social Media Marketing: some tips for beginners

Table of Contents Social Media Marketing is an effective strategy for companies of all sizes that want to promote their product or service and reach


SEO and SEM: introduction and tips for beginners

Table of Contents SEO (Search Engine Optimization) is one of those topics that you can’t ignore if you are approaching the world of Digital Marketing

digital marketing

Digital Marketing strategy: overview for beginners

Table of Contents Digital Marketing is a mix of single elements and strategies that take into consideration every aspect of online marketing, such as SEO,

email marketing

Email Marketing: a useful strategy for startups

Table of Contents Email Marketing is the most powerful form of direct marketing because through emails we can establish a relationship with potential and actual

open source cms

Open Source CMS and Custom Websites

Table of Contents Open Source CMS or Custom Website? What is the best choice for a startup founder? Creating a website can seem like an insidious,

content marketing

Content Marketing, Storytelling and Copywriting

Table of Contents Content marketing, Storytelling and Copywriting are not the same thing and should not be confused at all! In this article we will

Video marketing

Video marketing for startups: why and how to do it?

Table of Contents In recent years there has been an increasing use of video marketing for startups or within the strategy of brands. Video marketing

storytelling books

Storytelling books: the top 20 in our opinion

Table of Contents Storytelling books are a very useful resource both for beginners who want to try their hand in this field and for the

corporate storytelling

Corporate Storytelling, key driver for brands

Table of Contents Corporate storytelling, which is a fundamental element of the content marketing strategy nowadays, is the focus of this article. Below, we will