SEO tool for starters: review of AgencyAnalytics

seo tool

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A SEO tool is a platform that can measure the performance of your website on search engines. You can find many of these tools on the web, but we recommend reading our article “SEO tools: the best ones for beginners” to find out which are the best ones available on the market.

In this article, in fact, we will review one of the tools of our shortlist: AgencyAnalytics, a SEO tool whose main feature is the automated client reporting. Therefore, if you are looking for a tool that allows you to stop making manual reports, keep reading this article and find out all about this platform and how to use it!

Introduction to the SEO tool of AgencyAnalytics

Are you tired of creating spreadsheets and would like to stop wasting time with manual client reporting? Well, the purpose of this SEO tool is exactly to make your job easier with automated reports and custom dashboards.

In addition, you will have the possibility to brand your reports by uploading the logo of your startup, choosing the colours, and hosting it on your own domain. In this way, your team will be amazed by your reporting skills.

However, before being able to surprise your team, you need to learn how to use the platform and how to take advantage of every single feature. For this reason, we would like to introduce you the main sections and components of this SEO tool.

Sections and components of the SEO tool

The sections and components that you will find in AgencyAnalytics are:

  • Account Settings
  • Campaigns
  • Integrations
  • Metrics
  • Dashboards
  • Reports
  • Widgets
  • Users

Let’s deepen each one of them.

Account Settings

By clicking your user icon in the upper right corner, you will access all the settings related to your account (if you are an individual user) or your startup’s account. From this same section, you can also click on “Profile” to fill in your user or company information and view the billing and white label settings.


Campaigns are the core feature of this SEO tool and they refer to one website or URL for which you are tracking metrics. Therefore, all reports are created on a “per campaign” basis.

In addition, each campaign gives you data about SERPs, the social media properties that you decide to attach and other data sources, such as Google Analytics, Google Ads, etc.

You can also access the “Client Dashboard” associated to campaigns to configure widgets that allow you to view the most important metrics at a glance.


You can find integrations in the navigation menu on the left after you open a campaign in the SEO tool. To connect an integration, you just need to choose one of the lists to begin setting it up and import the requested data. Once this is done, you can decide to add it to your dashboard and scheduled reports.

Usually, each campaign can host one of each integration type. In fact, there are different kinds of them: SERP rankings, local reviews, Google Analytics, and many more.


Just as each campaign includes some integrations, each integration includes metrics. For example, when you track SERPs using the integration, you obtain metrics like Google ranking, Google change, volume, etc.

You can enable or disable each metric by simply ticking or unticking the box for each metric. However, in this way you can only manage the metrics for your own personal view of the integration.


Dashboards are very useful for a quick view of the most important data of the campaign. To add this feature, you need to click on a campaign and a blank campaign dashboard will appear together with the “Set up dashboard” button. 

Probably, you won’t be able to see the data in the dashboard immediately because it must be configured separately. To do that, you can start adding and configuring your widgets.


This is another fundamental feature of this SEO tool because all reports are automated. How? Here are the main steps you need to do:

  • Create a scheduled report
  • Create a one-off report for instant download
  • Add sections to the report
  • Add widgets to the report

It couldn’t be any easier! 


We have already mentioned widgets a few times because they are present both on the client marketing dashboards and on the report design editor. They are very useful because they give an immediate idea of how the final report will look like and you can simply move them around until you find the right combination.

There are a wide variety of widgets, from those displaying a single KPI to more complex ones, such as bar graphs, pie charts, etc.


The SEO tool gives access to three different types of users:

  • Admin users: there can be only one per account and it is the email address used to sign up. As an admin, you are the only one who can access the billing and white label settings.
  • Staff users: they could be, for example, the employees of your startup and they have access to everything related to clients and campaigns.
  • Client users: this kind of account is meant for the customers of an agency, but if you work in a startup you could use it, for example, to give investors the possibility to login and view the data in real time. The admin can decide what these accounts see and what they can’t see.

Subscription plans

AgencyAnalytics offers a free trial of 14 days or three subscription plans:

  • Freelancer: it is thought for small businesses who need basic reporting options, and the price is $10 per month.
  • Agency: it is thought for small medium agencies who want to scale their reporting and the price is $15 per month.
  • Enterprise: it is thought for large agencies who need flexibility and hands-on care, and the price is custom.

Conclusions on the SEO tool of AgencyAnalytics

In this article, we explained the main features of the SEO tool “AgencyAnalytics”, which is an intuitive platform to create reports and keep track of the SEO data of your startup. You can also watch the video tutorial below to have an idea of how the platform looks like and learn more on its functioning. 

If you want to find out other SEO tools, please read more on our blog: SEO tools: the best ones for beginners

If you are interested in SEO, please read also: SEO and SEM: introduction and tips for beginners

For more information read also the related white paper that you find on this page Digital Marketing for Startups