SEO tool for beginners: review of SEO PowerSuite

A SEO tool is fundamental for every startup or company that wants to track the metrics of its website and be sure to publish quality contents that will reach a wide audience.

We already talked about the best SEO software that you can find on the market in this article, but we would like to deepen one of those that you can find in our shortlist: SEO PowerSuite. In fact, it is a SEO tool that is particularly suitable for beginners because, as you can read on their homepage, “even a 12-year-old could use this software”.

Are you curious to learn how to use this software? Keep reading!

Introduction to the SEO tool of SEO PowerSuite

SEO PowerSuite is the best choice for beginners who need an all-in-one tool to take care of the SEO of their website. In fact, it is a complete SEO tool and allows to achieve and maintain top positions in search engines.

Here is a list of the things you can do with this software:

• Accurate rank monitoring
• Profound link analysis
• Powerful keyword research
• Site audit and content optimization
• In-depth competition analysis
• White-label SEO reports

By performing these actions, you will be able to achieve your business goals easily, from improving rankings up to generate more traffic and sales, and all of this by saving a lot of time because the tool will speed your SEO 10 times and will complete many tasks automatically, without the need of your presence.

Below, you will find out all the components of this SEO tool in detail.

The main components of SEO PowerSuite

You can perform all the actions listed above with these 4 components:

• Rank Tracker
• SEO SpyGlass
• Website Auditor
• LinkAssistant

Let’s find out all of them in more detail.

Rank Tracker

This component is very useful for rank check and keyword research and makes use of rankings data to track the results of SEO campaigns. In fact, it shows if the website moved up or down in search results and you can also create graphs to show the progresses in a more compelling way.

Therefore, the features included in this component of the SEO tool are:

• Ranking Data
• Keyword Research
• Ranking Reports
• Scheduled Tasks
• Search Safety

You can create new ranking monitoring projects by following these simple steps:

1. Enter your website URL
2. Choose the preferred search engines
3. Enter your keywords
4. Wait for the software to find your rankings for each keyword

At this point, you will be able to see all your keywords with their positioning for each search engine you chose. Obviously, you can add or remove keywords from this list in any moment, but remember to save the project if you don’t want to lose the data.

SEO SpyGlass

The SEO SpyGlass provides many links from the largest backlink index on the web in just a few minutes. Moreover, it is also useful to find out harmful backlinks and stop them with an anti-penalty link audit and to make an in-depth analysis of links quality.

Therefore, these are the features included:

• All backlinks to a website
• Anti-penalty audit
• 50+ link quality factors
• Competition research
• Backlink reports

You can create new backlink research projects by following these simple steps:

1. Enter the URL of the website you want to analyse
2. Choose the preferred backlink sources
3. Configure the backlinks collection settings
4. Wait for the software to collect backlinks

In the backlink dashboard, you will find the stats on your individual links along with details, such as the backlink page’s title and the link anchor text.

Website Auditor

You can use this component of the SEO tool to find out and fix any technical issue that can undermine your rankings. In fact, it will check your website’s structure to crawl all pages and organize them in a list. In this way, it will be able to find broken links, page loading problems, errors in the HTML code, and much more.

Therefore, the features included are:

• SEO health check
• Crawling and indexing
• Page’s content optimization
• Social media and traffic stats
• Site audit reports

You can create new website optimization projects by following these simple steps:

1. Enter the URL of the website you want to optimize
2. Wait for the website to be crawled
3. Go to the “Pages” dashboard for a spreadsheet-like view of all pages of the website

At this point, you will find all kinds of stats, such as titles, click depth, response codes, incoming and outgoing links, etc.

LinkAssistant

The LinkAssistant of this SEO tool is very useful to manage all your link data in one convenient working area. In this way, you won’t have to waste time with spreadsheets and manually browsing links or to worry about losing some key data.

Therefore, the features included in this component are:

• Link management
• New link opportunities
• Quality verification
• Email correspondence
• Backlink reports

You can create new LinkAssistant projects by following these simple steps:

1. Enter your website’s URL
2. Click “Finish” to enter the empty dashboard

You can fill out the dashboard with the potential backlink sources you already found with the SEO SpyGlass. In fact, you can add the potential linking domains to further analyse them, get their email addresses and reach out to site owners.

Subscription plans

SEO PowerSuite offers a free version that you can download at this link or two subscription plans:

• SEO PowerSuite Professional: it represents the best choice for webmasters and website owners who don’t need to analyse a big amount of data. Its pricing is €299 per year.
• SEO PowerSuite Enterprise: it is thought for small and big agencies that need to export stats and create branded reports. Its pricing is €699 per year.

Conclusions on the SEO tool of SEO PowerSuite

The purpose of this article was to give you an overview of the SEO tool “SEO PowerSuite” and explain the functioning of its core components. However, if you want to learn more, you can watch these training videos or find support at this link.

If you want to find out other SEO tools, please read more on our blog: SEO tools: the best ones for beginners

If you are interested in SEO, please read also: SEO and SEM: introduction and tips for beginners

For more information read also the related white paper that you find on this page Digital Marketing for Startups