Instagram Analytics tools: a focus on Not Just Analytics

Instagram Analytics tools are fundamental for business accounts that need to monitor Instagram insights to set up a better social media strategy and create a community. In fact, these tools make your Instagram marketing more focused and cost-efficient because, among other things, they help you to understand who you want to reach and how to do it.

Instagram Analytics tools, in fact, offer the following benefits:

• Access to helpful metrics
• Better overview of your target audience
• Saving of time and resources
• Planning of campaigns and strategies
• Creation of reports

In this article, we will review what we think is the best Instagram Analytics tool: Not Just Analytics. You will find out what it is, the services offered, the pricing and, above all, how it works.

Are you ready to become an Instagram Analytics expert with Not Just Analytics? Let’s start!

What is Not Just Analytics: the best Instagram Analytics tool

Not Just Analytics is an Italian startup that was founded in 2018 by Yari Brugnoni and Andrea Barbieri.

It was designed to provide a simple and reliable tool for the structured and complete analysis of Instagram profiles. In fact, with Not Just Analytics you have the possibility to:

• Check your profiles and improve them,
• Create detailed reports,
• Analyse performances,
• Obtain commercial information, and
• Analyse competitors’ accounts.

The Instagram Analytics of this tool are generated through the Instagram Graph API (application programming interface), which ensures that the accounts examined and the data obtained are official and always managed safely.

It has recently also been adapted to TikTok too, offering the same monitoring and analytics services already in use for Instagram.

All Not Just Analytics features can be used directly on the website or by downloading the application.

The story of Not Just Analytics and its founders

Who are Yari Brugnoni and Andrea Barbieri? Why did they decide to create this platform based on Instagram Analytics?

Yari Brugnoni graduated in Management and Production Engineering at the Milan Polytechnic University and obtained a Master degree in Engineering / Industrial Management. Before becoming the co-founder of Not Just Analytics, he also worked as Sales & Support Specialist, Associate Consultant and Project Manager.

Andrea Barbieri graduated in Computer Science at the University of Insurbia. Before becoming the co-founder of Not Just Analytics, he also worked as Web Developer, Graphic Designer and Software Developer.

They had the idea of creating Not Just Analytics because Instagram was becoming a work space and a tool to measure its performances still didn’t exist. They recognized this huge possibility and made it reality starting with no budget. In fact, the word of mouth and the ability to make the weaknesses of others into the strengths of Not Just Analytics were their real launching pad.

How to collect Instagram Analytics with Not Just Analytics

When you enter the Not Just Analytics website, there is a search bar where you can enter the Instagram username of your business account to have access at some general data for free. In fact, you will find a quick recap of:

• Number of followers
• Number of followings
• Posts
• Media like
• Media comments
• Media video views
• Percentage of engagement rate

However, if you want to have access to more detailed Instagram Analytics, you can log in with Facebook and start the free trial of 14 days or choose a subscription plan (we will see them in more detail later).

Once you are in, you will land on your dashboard where you will find a recap similar to the previous one. In addition to the data showed above, you will find the percentage of open rate, i.e., the percentage of followers that watch your first Instagram story.

Next to the dashboard, there are other buttons that show you:

• General data
• Posts data
• Stories data

Let’s see these data in detail.

General data

First of all, you will have to choose if you want your Instagram Analytics referred to: the last week, the last month, the last 3 months or the last 6 months.

At this point, you will find another quick recap and the following data:

• CTR (Click-through-Rate): it is the ability to make people click the link in bio. It can be useful to understand if the bio is optimized and effective.
• Visibility Frequency: it tells you how many times on average the same person visualizes your content.
• Attractiveness: it is the ability of your content to bring people on your profile.
• Impressions: it is the number of times that your contents were viewed.
• Reach: it is the number of accounts that viewed your contents.
• Profile views: it is the number of times that your profile was visited.

Below, there are different graphs based on the Instagram Analytics of:

• Traffic
• New followers
• Call to action (CTA)
• Audience

Traffic graph

It refers to impressions, reach and profile views and you can choose to activate or disactivate them depending on the kind of data that you want to take into consideration. In addition, on the right you will find a daily average of these data.

New followers’ graph

It shows the number of followers that you acquired per day. On the right, there are more detailed data about:

• Number of new followers
• Number of remaining followers
• Number of unfollow
• Percentage of unfollow
• Number of new posts

Call to action graph

It shows the number of times that the buttons in your bio were clicked. Therefore, it refers to:

• Website clicks
• Phone clicks
• Message clicks
• Email clicks
• Directions clicks

Audience graph

In this section, you will find data on the geolocation, age and gender of your followers. The map shows you the geolocation and the data on the right show you in more detail the number of followers for each country and for each city.

Instead, the chart shows their gender and the graph shows their age range.

Posts data

Before starting viewing the Instagram Analytics referred to posts, you will have to choose the number of posts to take into consideration in the analysis: 12 posts, 25 posts, 50 posts or 100 posts.

The recap of this section shows data about:

• Reach E.R. (Engagement Rate)
• Attractiveness
• Visibility frequency
• Impression
• Reach
• Likes
• Comments
• Savings
• Views

Engagement rate and savings are among the most important data, but they are often underestimated. In fact, the engagement rate is useful to understand how many people among those who view your post interact with it. Therefore, from this data you can deduce if you posted a quality content and if it was appreciated by your target audience. The same deduction can be done considering the number of savings.

Below, there are different graphs based on the Instagram Analytics of:

• Best posting time
• Next posts prevision
• Best format
• Best posts
• Traffic generated by posts
• Detailed analysis

Best posting time

This graph is composed by yellow dots that become bigger according to the day of the week and the hour of the day in which your followers are more active on the social network. If you look at the chart next to the graph, you can also find out the exact number of active followers.

Next posts prevision

This graph analyses the percentage of visibility of your posts to make a prevision on the next ones by taking into consideration trends, the algorithm and penalized posts.

Best format

Here you will find two charts. The first one analyses the number of interactions for each post format, while the second one analyses the number of reaches for each post format. The post formats taken into consideration are:

• Single image
• Carousel
• Video
• IGTV

Best posts

This graph shows you the results in terms of views, likes, comments and saving for each post. In this way, you can find out which ones went better and which ones went worst to set up a strategy.

Traffic generated by posts

This graph shows you the results in terms of impressions and reaches for each post.

Detailed analysis

Here you will find a recap of all the posts that you are analysing (depending on the number that you chose at the beginning) and data for each one.

Stories data

In this case too, you will have to choose if you want your Instagram Analytics referred to: the last week, the last month, the last 3 months or the last 6 months.

Then, in the recap you will see data about:

• Views
• Impressions
• Number of DMs
• Visibility frequency
• Open rate
• Percentage of completion

The last data is the percentage of profiles that start and finish viewing your stories.

Below, there are different graphs based on the Instagram Analytics of:

• Traffic generated by stories
• Detailed analysis
• Stories funnel

Traffic generated by stories

This analysis is divided into a general one that refers to stories during time and a more specific one that refers only to active stories.

The first analysis is based on impressions, reaches and replies.

The second analysis, instead, is only based on impressions and reaches.

Detailed analysis

This analysis is divided like the previous one. The one that refers to stories during time is useful to understand which stories performed better and which topics and communication style work better for your target audience.

The analysis on active stories, instead, gives you the possibility to order stories according to the parameters that interest you the most and is useful to understand in real time how your stories are performing.

Stories funnel

This is another very useful analysis to understand the trend or the views of the stories published in the last 24 hours.

How to create Instagram Analytics reports on Not Just Analytics

Digital reports differ from PDF reports because they contain all the business Instagram Analytics information of your Instagram profiles. Therefore, a digital report is a web page that you can share with whoever you want and contains a photograph of your profile referred to the moment in which you generated the report.

It can also be used as a media kit to send to companies to show your certified data.

To create it, just click on “share report”, choose the period to which the report should refer, write the email where you want to receive the report and, if you want, you can protect it with a password.

In the “Report” tab, you will find the recap of all the reports you have already generated with information such as the when it was created, the period to which it refers, if it has a password, what is the password. If you click on “edit”, you can disable the report or change / remove the password.

How to manage clients with Not Just Analytics

The “Connections ” section allows two profiles logged on Not Just Analytics Business to connect to each other, without exchanging passwords and without having to be the administrator of the Facebook page connected to the Instagram business profile. For example, a social media manager can ask their customers to connect and manage their Instagram Analytics in Not Just Analytics Business.

Just click on “Add customer” and you will be asked to enter the Instagram username and email. In addition, you can add tags and notes to better identify customers. If the customer is already registered on Not Just Analytics Business, he/she will see a pop-up with your connection request. Alternatively, he/she will receive the request by email (the one that you indicated previously).

Furthermore, from this section you can directly share reports with customers and edit tags and notes.

Not Just Analytics subscription plans

As we anticipated, you can have access to some Instagram Analytics for free or with a little donation of €1.50 to support the platform. However, if you want a more detailed analysis of your Instagram profile you can choose among three subscription plans: Light, Standard and Pro.

The Light plan costs €7 per month or €5.80 per month if billed annually. It includes:

• Analysis of 1 Instagram profile with business data
• Analysis of stories and 25 post
• Analysis of hashtag interactions and advice on when to post
• 10 PDF reports
• Digital reports to be shared
• Forecasts on the progress of posts
• Possibility to discover sponsored posts of competitors
• 1 plus analysis

The Standard plan costs €24 per month or €20 per month if billed annually. It includes:

• Analysis of 5 Instagram profiles with business data
• Analysis of stories and 50 posts
• Analysis of hashtag interactions and advice on when to post
• Unlimited PDF reports
• Digital reports to be shared
• Possibility to discover sponsored posts of competitors
• Forecast on the progress of posts
• Automatic sending of customized reports
• 2 plus analyses

The Pro plan costs €49 per month or €40.80 per month if billed annually. It includes:

• Analysis of 50 Instagram profiles with business data
• Analysis of stories and 100 posts
• Analysis of hashtag interaction and advice on when to post
• Unlimited PDF reports
• Digital reports to be shared
• Possibility to discover the sponsored posts of competitors
• Forecast on the progress of posts
• Automatic sending of customized reports
• Adding of customer profiles
• Export of business data in CSV
• 3 plus analyses

Conclusions

Not Just Analytics is one of the best and most complete solutions for Instagram Analytics and Influencer Marketing. In addition to having a huge success in terms of users and views, its value was also recognized by names such as Le Iene, Radio 105, Forbes, Wired, Rolling Stones and many others.

Along this article, we gave you all the information to start using this tool and learn how to measure the performances of your Instagram account. However, you can deepen the subject by reading the book written by the founder Yari Brugnoni.

Be curious! Do not limit yourself and do not stop at our proposal of tools! Check out our article Software Discovery platforms: the top 9 for us to find the one that best suits your needs.