Email Marketing Tools: the best 20 platforms

Email marketing tools are indispensable for startups and companies to automate email communication and to attract and retain customers through newsletters and advertising campaigns. They are used to strengthen brand recognition, announce new product launches, and promote services.

Today there are some relevant trends to be considered in the evolution of email marketing tools, such as:

• The use of voice technology to improve email marketing strategies
• The use of artificial intelligence (AI) and machine learning to create engaging emails

With the implementation of conversational user interface technologies, therefore of voice technologies, it will be increasingly important to create a strong and recognizable brand image; in this way, once customers have recognized the company from which they receive emails, they will be encouraged to read its content carefully.

With AI and machine learning, however, it will be possible to automatically generate effective and personalized emails that strengthen the relationship with customers and the performance of email marketing campaigns.

Would you like to know more? Keep reading this article! You will find a selection of the best email marketing tools on the market.

What are email marketing tools, and which are their benefits

Email marketing tools help professionals and businesses of all sizes to manage mailing lists, monitor marketing campaign effectiveness, and increase email marketing efficiency. 

Email marketing tools offer many benefits, such as:

• Personalize your messages
• Simple sharing
• Monitor your ROI (Return On Investment)
• Manage email templates
• Create customer-focused newsletters
• Send survey emails 
• Run promotional campaigns 
• Streamline customer relationship management efforts

The typical features of email marketing tools are:

• Contact Database
• Mass email delivery
• Subscription options 
• CAN-SPAM compliance
• Mailing list management
• Templates management 
• Reporting and analytics

When purchasing email marketing tools, some consideration must be done:

• Integration with CRM software
• Mobile optimized templates
• Emails automation
• Total cost

Most email marketing tools available on the market have a monthly price with a limit on the number of subscribers or emails; the starting price ranges from $0 to $20+.

Our shortlist of email marketing tools

We have selected a shortlist for you with some of the best email marketing tools available on the market. Let’s see them in detail.

Aweber

Aweber is one of the most intuitive, simple, and professional email marketing tools. In its curriculum it boasts over 1 million entrepreneurs, non-profit organizations and companies who have chosen it to attract and retain their customers through email marketing campaigns.

It offers unlimited email templates, drag&drop system, pre-stocked images and all the tools you need to grow your business and improve relationships with customers. It also has 24/7 customer support. 

Aweber offers a free version and two paid plans:

• Standard Pricing Pro: $16.15 per month billed annually
• High volume pricing: the price must be requested

GetResponse

GetResponse is one of the most powerful email marketing tools used by over 350,000 companies for over 20 years. In addition to the numerous email marketing services it offers, including responsive email design and hundreds of templates to choose from, you will also be able to use analysis tools, tools for creating landing pages and marketing automation.

It sends emails based on sequences, triggers, and segments with easily analysed data to optimize advertising campaigns based on what works for your target.

GetResponse offers a free trial and four subscription plans:

• Basic: €13 per month or €127.92 per year or €218.4 every two years
• Plus: €45 per month or €442.8 per year or €756 every two years
• Professional: €89 per month or €875.76 per year or €1,495.2 every two years
• Max: the price must be requested

HubSpot, one of the best email marketing tools

HubSpot is great for companies that want to invest time to develop strategic business value. It connects with the rest of business apps, providing reliable and always updated data. Unlike traditional out-of-the-box integrations, it offers customized solutions to connect, analyse, and automate customer data. The result is an efficient, aligned, agile, and strategic business and an effective customer experience.

HubSpot is well known among email marketing tools, but it is also a complete CRM (Customer Relationship Management) software. It helps companies to store information on sales, leads and customers and automate communications and some stages of the sales flow. With this tool, it will be possible to improve the scalability of your business.

Hubspot prices start at $50 per month. It also has a free trial and a free version.

MailChimp, one of the best email marketing tools

Its fame precedes it. Mailchimp is not only one of the best known and most used email marketing tools, but also a complete multifunction marketing platform, with which you can grow quickly and create as many customers as possible. It is based on artificial intelligence and provides many easy-to-use and intuitive tools.

It includes a wide range of pre-designed models, a drag-and-drop system, numerous free templates, and much more. It organizes the contact list by assigning “tags” and using “segments”, to divide and analyse interests and possible needs of the target audience, thus building a personalized Customer Journey.

With this tool, it is also possible to create surveys for your potential and actual customers. MailChimp allows its users to conduct, design and schedule electronic surveys and questionnaires that can be useful for measuring customer satisfaction, collecting feedback, and conducting market research. The data collected from the surveys and questionnaires can then be measured thanks to a series of reporting tools.

MailChimp offers a free version and three subscription plans:

• Essentials: $9.99 per month
• Standard: $14.99 per month
• Premium: $299 per month

If you want to know more about MailChimp, please read this article on our blog: Email Marketing: review of Mailchimp tool

MailerLite

MailerLite is one of the best email marketing tools with which you can create beautifully designed emails and better manage the relationship with the customer. You can quickly and simply create high-performance email campaigns, track, and manage subscribers and build landing pages.

This tool offers a complete and intuitive drag & drop editor, thanks to which you can create professional and beautiful newsletters on your own. With MailerLite, you can also customize and optimize your email campaigns and keep track of the results thanks to the analysis tools.

MailerLite offers a free version and a subscription plan based on the number of subscribers starting at $10.

Omnisend

Omnisend is an all-in-one marketing automation platform, also recognized among the best email marketing tools. Recommended especially for eCommerce, it is also suitable for all startups and brands that want to grow by building solid relationships with their customers.

It creates personalized emails in minutes and automates email marketing tasks. Contacts are divided into segments to create targeted and relevant messages. Omnisend works with all the e-commerce platforms, including Shopify, Bigcommerce, Magento, WooCommerce, and many more.

Omnisend offers a free version and two subscription plans:

• Email: $16 per month
• Email & SMS: $59 per month

Salesforce

Salesforce is a platform focused on user experience, as it sees the centrality of the customer as the key to the success of companies and brands. It offers automated marketing services, representing one of the most effective email marketing tools to reach customers with the right message at the right time. By connecting all the data available, it is possible to know the interests and problems of your customers, offering them the experiences they want, with the most targeted and engaging messages.

Salesforce is also known among email marketing tools; this platform, in fact, offers its users an “email studio”, recognized as the number one in the world, with which you can create personalized and efficient email marketing campaigns.

Salesforce offers 4 subscriptions:

• Essentials: at €25 per month
• Professional: at €75 per month
• Enterprise: at €150 per month
• Unlimited: at €300 per month

Salesmanago, one of the best email marketing tools

Salesmanago is a tool suitable for small, medium, and large companies in the e-commerce, B2C and B2B sector. It is a cloud marketing automation platform with machine learning and artificial intelligence functions. This tool, focused on the potential of marketing automation, makes campaigns more efficient and performing. The contact list is segmented, and it is possible to customize each type of communication sent.

Within this complete platform, you can also find one of the best email marketing tools, with which you can reach your customers, create personalized content, and make your email campaigns intelligent and efficient.

The price must be requested.

Sender

Sender is one of those email marketing tools that is especially recommended for eCommerce, but suitable for any type of business. It allows you to launch automated and effective email campaigns at reduced costs. All you need is just a click away on this platform.

With this tool the high email deliverability is ensured, and you will be able to take advantage of beautiful and professional templates, smart automations, and analysis tools to collect the data of your campaigns.

Sender offers a free version and two subscription plans:

• Standard: €36.25 per month
• Professional: €181 per month

Sendinblue

Sendinblue is one of the best email marketing tools on the market. It has enabled over 175,000 businesses around the world to build and grow relationships through marketing automation, email campaigns, transactional emails, SMS, chat, CRM, Facebook ads and retargeting ads.

This platform combines a solid suite of services within a single intuitive solution, being part of the all-in-one email marketing tools that are advantageous for those who prefer to manage multiple activities at the same time.

Sendinblue offers a free version and three subscription plans:

• Lite: €19 per month
• Premium: €49 per month
• Enterprise: the price is to be requested

Our shortlist of email marketing tools: comparative table with key features

Get a better picture with a comparative table of the key features included in our shortlist and choose the best for you!

Other best email marketing tools available on the market

Are you looking for an alternative? Here you are a list of other best email marketing tools available on the market.

ActiveCampaign

ActiveCampaign is one of the best email marketing tools available on the market. It allows businesses in every industry to boost their growth and create more customers by combining the power of email marketing and marketing automation with sales automation.

It segments contacts, customizes messages, and automates workflows and has over 500 pre-integrated automations, a complete library of email templates, and effective contact management. ActiveCampaign also helps businesses establish meaningful connections between social, email, messaging, chat, and text. 

ActiveCampaign offers a free trial and four different subscription plans:

• Lite: $9 per month
• Plus: $49 per month
• Professional: $129 per month
• Enterprise: $229 per month

ConstantContact

ConstantContant is one of those email marketing tools that are perfect for reaching customers quickly, increasing sales and spreading your message to the public. It is a complete marketing platform and provides all the tools you may need. It is especially recommended for eCommerce, but all startups and businesses can have exceptional results with this tool.

ConstantContact offers a one-month free trial and two subscription plans:

• Email: $20 per month
• Email Plus: $45 per month

Convertkit

Convertkit is one of those email marketing tools that all creatives who want to start an email campaign cannot do without. In fact, with this platform you can create personalized and targeted emails and newsletters with which you can give a real boost to your business.

Convertkit offers a free version and two subscription plans:

• Creator: $9 per month
• Creator pro: $25 per month

Envoke

Envoke is one of those email marketing tools that can be easily used by any professional in the marketing and communication sector. This powerful platform has been on the market for almost 10 years, and besides being convenient and adaptable to every need, it is designed to meet all compliance and safety requirements.

Envoke offers a free trial and three subscription plans:

• Standard: $49 per month
• Professional: $79 per month
• Multi-account: $149 per month

MailJet

Mailjet is one of the most known international email marketing tools that operates with over 100,000 customers and partners in 150 countries. It is an all-in-one solution that allows professionals and businesses from all sectors to create, manage and analyse high-performance and optimized email marketing campaigns.

It offers a cloud-based infrastructure, accessible through an intuitive online interface and has a drag&drop system.

Mailjet offers a free version and three subscription plans:

• Essential: $15 per month
• Premium: $25 per month
• Custom: the price is to be requested

Mailup

MailUp is one of the simplest and yet powerful Italian email marketing tools that offers advanced automation features. It is a solution for small and medium-sized businesses suitable for creating, automating, and customizing email marketing campaigns, SMS, and messaging apps.

It offers advanced automation features for every multi-channel marketing need: newsletters, transactional emails, subscription forms, landing pages, promotions, messaging apps like Facebook Messenger and Telegram, and much more.

MailUp offers a free trial and four subscription plans:

• Starter: €470 per year
• Plus: €1,020 per year
• Premium: €2,532 per year
• Enterprise: the price is to be requested

Moosend

Moosend is one of the most complete email marketing tools, with which to manage mailing lists, effective email campaigns, design impactful newsletters and automate emails and smart tags. The reporting system is also excellent.

Moosend pricing starts at $8 per month and varies based on the number of subscribers.

Remarkety

Remarkety is one of those email marketing tools suitable for all startups, businesses and eCommerce who want to take their marketing strategy to the next level with the implementation of email marketing. It offers an email and SMS service that is easy to use and can be integrated with all major ecommerce platforms.

Remarkety offers a free version and a free trial and four subscription plans:

• Basic: $25 per month
• Starter: $100 per month
• Advanced: $300 per month
• Professional: $800 per month

SendX

SendX is one of the most convenient and intuitive, feature-rich email marketing tools for marketers and entrepreneurs. It is a great solution that allows you to have all the tools you need to create and manage effective and efficient email marketing campaigns in one platform.

It provides powerful automation, design, planning and tracking of email campaigns and builds the mailing list using pop-up email forms, providing customizable templates and models. By using SendX, it is also possible to access 24/7 support.

SendX offers a free trial and a subscription plan for $9.99 per month or $89.88 per year. 

Squarespace

Squarespace is a powerful and complete all-in-one platform. It allows you to boost your online presence, create customized content and rank high in searches thanks to the excellent SEO tools it offers. It is also one of the best email marketing tools on the market, thanks to which you will be able to create effective and efficient email campaigns and better manage the relationship with customers.

Squarespace offers a free trial and two subscription plans:

• Personal: $16 per month or $144 per year
• Business: $26 per month or $216 per year

Email marketing tools: conclusions

Email marketing is one of the most important resources among digital marketing activities as it guarantees the best performing results in terms of user conversion compared to other tools. For this reason, using email marketing tools to acquire new contacts and build customer trust is a winning strategy!

In this article, we wanted to show you the best 20 email marketing tools, easy to use and at affordable prices. Find the right one for you! Good luck!

Be curious! Do not limit yourself and do not stop at our proposal of tools! Check out our article Software Discovery platforms: the top 9 for us to find the one that best suits your needs.

If you want to know more about email marketing, please read also: Email Marketing is useful for your strategy and for your startup

For more information read also the related white paper that you find on this page Digital Marketing for Startups