Content Marketing platforms: the best 10 tools for us

Introduction on the content marketing platforms

Content Marketing platforms increasingly offer a support in creating valid contents, through which it is possible to capture the attention of the target audience, assisting it in the purchasing process. Whether it is creating, publishing or sharing, it is important that the content manages to attract new customers and increase online visibility.

In order to achieve this result, there are online Content Marketing platforms, namely solutions that support marketers in the process of creating a content, maximizing its value, through performance analysis and measurement tools.

The best 10 content marketing platforms

In this article, therefore, we will propose a list of the 10 best Content Marketing platforms, given the fundamental role that this activity holds within company strategies, in order to improve performances and retain the target audience.

EKR Orchestra

Among Content Marketing platforms, EKR Orchestra optimizes marketing strategies, attracting new customers and organizing all contents through different channels and in multiple languages. It manages different types of contents, at lower costs and times and ensuring graphic quality, also offering a service along the Customer Journey. Finally, thanks to the flexibility of its data structures, EKR Orchestra is a working environment perfect for the management of information content of every industrial sector.

Among the main services offered, we find:

• Content Management
• Reporting/Analytics
• WordPress Integration
• Translation Management
• Product Information Management

Pricing

EKR Orchestra does not offer a free plan. The paid version of EKR Orchestra is available from $500.00 per month.

eTeam

It supports businesses of every industry to manage media assets and product data and integrate them into multi-channel communication. It is an integrated and modular solution, built according to the customer’s needs, which can be activated over time in scalable mode, with high levels of customization. It dynamically publishes always updated contents, on all media, paper and web.

The architecture is web based: all the features, even the most complex are accessible remotely with a simple browser.

In addition, it offers services of:

• Content Creation
• Content Management
• Document Generation
• Document Management
• Reporting/Analytics

Finally, it is based on a system architecture designed to protect data and guarantee customers’ activities.

Pricing

There is not a default subscription to this platform since modules and prices for each service are tailored to the customer’s needs.

Facelift Cloud

It is one of the best Content Marketing platforms for social media management, leading globally. Facelift Cloud allows to publish, advertise, manage, monitor, analyze contents and activate the community in a few simple steps. It allows to centrally and efficiently manage all activities on Facebook, Twitter, Instagram, YouTube, LinkedIn, Pinterest and many other channels.

Among the main services, in addition to excellent advertising, content and contacts management services, it is possible to take advantage of:

• Customer Engagement
• Competitor Monitoring
• Campaign Analytics
• Audience Targeting
• Conversion Tracking

Pricing

The price for using this platform is to be requested.

Falcon.io, one of the best content marketing platforms

Falcon.io offers a platform for social media marketing and customer experience management. It has analytical and audience management data, also offering comprehensive support and consulting services. Falcon.io has a highly intuitive and collaborative interface from which it is easy to work.

With Falcon.io it is possible to access excellent management services, such as:

• Advertising Management
• Brand Management
• Communication Management
• Community Management
• Contact Management

Besides, it offers additional functions, such as:

• Audience Targeting
• Competitor Monitoring

Pricing

Falcon.io has a free trial. As for subscriptions and prices, however, Falcon.io offers two custom-made service plans, Pro and Premium, which are individually designed to suit one’s specific needs.

Flipsnack

Flipsnack is one of the Content Marketing platforms that provide detailed real-time data analytics for marketing strategies to monitor the impact of all contents produced and published, through the platform’s services. Besides, Google Analytics integration is also available to thoroughly analyze the performance of contents.

It is a tool easy to use, which does not require specific technical skills. It keeps track of all the actions that take place on the monitored contents, such as clicks, shares and downloads, by implementing the Conversion Tracking service.

In addition to excellent content management service and customer support, this platform offers the following services:

• Billing & Invoicing
• Brand Management
• Conversion Tracking
• Product Cataloguing
• Multi-Channel Campaigns

Pricing

Flipsnack has a free version and subscriptions are divided into standard plans and business plans.

Standard plans include:

• Starter: at $14 per month
• Professional: at $35 per month
• Business: at $79 per month

While for business plans, there are:

• Enterprise: at $210 per month
• Organization: prices need to be requested

Issuu

Another of the most valid Content Marketing platforms is Issuu, perfect for creators, marketers, publishers and anyone who wants to create engaging contents. Once uploaded to the platform, indeed, the content is optimized to be directly published on the website or on social channels.

Being a user-friendly platform, easy to understand, it offers SEO and Social Media management services, giving the possibility to turn Canva contents into “flipbooks” and share them directly with MailChimp.

Moreover, it is a platform that has efficient management services, such as:

• Advertising Management
• Booking Management
• Campaign Management
• Content Management
• Distribution Management

Pricing

Issuu offers 4 different types of subscriptions. Let’s see them below:

• Basic: it’s the free plan
• Starter: at $19 per month
• Premium: at $40 per month
• Optimum: at $269 per month

The Enterprise Solution is also available to request subscriptions tailored to one’s needs. 

OrchestraCMS

OrchestraCMS is a digital content and experience platform that supports its customers to create engaging digital experiences, combining contents with business data, processes, and applications on any channel or device. Using this platform, users can access the desired content at any time, regardless of the channel or device used.

It also offers a number of features including:

• Data Analysis
• Document & Content Management
• Brand Management
• Audience Targeting
• Video Management

Pricing

OrchestraCMS is one of the Content Marketing platforms that don’t have a free trial, while the paid plan starts at $560 per month.

Spott

Spott maximizes online traffic of websites, improving performances, conversions and engagement. It creates interactive, easy-to-understand, and user-friendly contents.

Among the most appreciated features, there are the services of:

• Reporting/Analytics
• Customizable CTAs
• Campaign Management
• Content Management
• Conversion Tracking

Pricing

This platform offers 3 different subscriptions:

• Essential: at $29 per month
• Professional: at $249 per month
• Business: at $749 per month

Sprout Social

Among the most used Content Marketing platforms, Sprout Social offers social media engagement, analytics, and reporting solutions to understand the audience, interact with communities, and analyze the performance of the contents. It allows to store, edit, and publish images and videos from a centralized library and monitor relevant metrics to measure contents performance across networks, improving results using planning and monitoring tools.

These are the main services of this platform:

• Competitor Monitoring
• Content Management
• Conversion Tracking
• Audience Targeting
• Trend Analysis

Pricing

Sprout Social offers a 30-days free trial, later having 3 payment plans. Let’s see them below:

• Standard: at $99 per month
• Professional: at $149 per month
• Advanced: at $249 per month

It is possible to customize each plan by requesting additional components.

Wrike

Unlike other Content Marketing platforms, Wrike is a tool focused on optimizing teamwork. In fact, through this platform it is possible to support teams in the content creation process, also providing budget management services, timelines, tasks and projects.

Among the most important services:

• Activity Planning
• Activity Tracking
• Customizable Branding
• Email Management
• Image & Text Editing

Pricing

Wrike offers 4 payments plans:

• Free: it’s the free plan
• Professional: at $80 per month
• Business: at $80 per month
• Enterprise: it is possible to take advantage of these services by contacting and requesting the price

Conclusions on the content marketing platforms

It is known that the digitization of the modern market has made it necessary to develop activities aimed at creating strategic contents, in order to attract new customers and retain them.

To obtain this result, indeed, there are efficient Content Marketing platforms available online, that are supporting tools for professionals who want to create performing contents, that retain the customer and increase the online visibility of the company.

These platforms have been discussed in detail in this article, highlighting their main features and information regarding payment plans.

Be curious! Do not limit yourself and do not stop at our proposal of tools! Check out our article Software Discovery platforms: the top 9 for us to find the one that best suits your needs.

For more information read also the related white paper that you find on this page Digital Marketing for Startups