Table of Contents Email Marketing is the most powerful form of direct marketing because through emails we can establish a relationship with potential and actual
Table of Contents Open Source CMS or Custom Website? What is the best choice for a startup founder? Creating a website can seem like an insidious,
Table of Contents Corporate branding: what is it and why is it important for startups? How can you implement it and create effective corporate branding
Table of Contents Nowadays, it is no longer the brand that communicates, but it is the entrepreneurs who play the role of testimonial of their
Table of Contents Validation is a fundamental process to switch from an idea to a startup! If you have come this far and what you
Table of Contents The validation of the problem is a fundamental phase of the process that the aspiring startup founder carries out starting from an
Table of Contents The analysis of the market and competitors, whether direct or indirect, is an essential phase in the broader process of validating a
Table of Contents Validation of a business idea: do you know what it is? In this series of articles, we will try to give the
Table of Contents The Mom Test is a book written by Rob Fitzpatrick – an entrepreneur for over 10 years – whose purpose is to communicate
Table of Contents The Italian payment app Satispay, in addition to having revolutionized the world of payments, has closed millionaire funding rounds and has expanded
Table of Contents Content marketing, Storytelling and Copywriting are not the same thing and should not be confused at all! In this article we will
Table of Contents Content marketing has been the new trend for many years now. Web users evolve and are looking for news or topics that
Table of Contents In recent years there has been an increasing use of video marketing for startups or within the strategy of brands. Video marketing
Table of Contents Business Angel Networks are associations of angels who join forces in order select and then invest in startups in a professional, effective,
Table of Contents Team and startup success are intrinsically linked; indeed, the team represents one of the most critical elements for the startup success. According to
Table of Contents Storytelling books are a very useful resource both for beginners who want to try their hand in this field and for the
Table of Contents Corporate storytelling, which is a fundamental element of the content marketing strategy nowadays, is the focus of this article. Below, we will
Table of Contents Nowadays, as digital marketing activities grow, the importance of copywriting to gain online visibility is increasing, whether we are referring to SEO optimized business