content marketing

Content Marketing, Storytelling and Copywriting

Table of Contents Content marketing, Storytelling and Copywriting are not the same thing and should not be confused at all! In this article we will

storytelling books

Storytelling books: the top 20 in our opinion

Table of Contents Storytelling books are a very useful resource both for beginners who want to try their hand in this field and for the

corporate storytelling

Corporate Storytelling, key driver for brands

Table of Contents Corporate storytelling, which is a fundamental element of the content marketing strategy nowadays, is the focus of this article. Below, we will

the importance of copywriting

Copywriting as key resource for brands

Table of Contents Nowadays, as digital marketing activities grow, the importance of copywriting to gain online visibility is increasing, whether we are referring to SEO optimized business